Monday, March 22, 2010

Former Aquascutum Designers Confirmed at Bally

Michael Herz and Graeme Fidler have been confirmed as Bally's new creative directors.

The rumors that they had joined the house began about a month ago, when they suddenly left the Aquascutum house. Brian Atwood was the previous creative director of Bally.

"After ten seasons of what has been an amazing journey, it feels like the perfect time to move on to what will be a fuller international challenge. This is an opportunity to bring together all that we have learnt from our joint previous experiences to an exciting and multi-faceted role at Bally. Bally is a Swiss luxury heritage brand with a huge potential. We will explore what is at the heart of Bally, not just its archives but also its charm, its mentality and its intelligence," explain the designers. They both began working for the fashion house seven years ago, Herz as head of womenswear and Fidler as head of menswear.

The Aquascutum menswear line was understated chic. I am excited to see what the designer pair do at Bally, which really is an amazing brand.